Privacy Policy

Privacy Policy

Last updated: 20 October 2026

This Privacy Policy explains how London Bikes (“London Bikes”, “we”, “us” or “our”) collects, uses, stores, protects and shares your personal information when you visit or make a purchase from our website, https://www.londonbikes.ae, or interact with our online store and related services (collectively, the “Services”).

We are committed to protecting your privacy and handling your personal information responsibly in accordance with applicable laws of the United Arab Emirates (UAE), including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, where applicable, and applicable consumer protection and e-commerce legislation.

1. Who We Are

The operator responsible for your personal information is:

Business name: [London Bikes LLC OPC]
Trading name: London Bikes
Country of operation: United Arab Emirates
Website: https://www.londonbikes.ae
Business address: [Marina Mall Abu Dhabi]
Privacy contact email: [care@londonbikes.ae]

For questions about this Privacy Policy or your personal information, please contact us using the details above.

2. Personal Information We Collect

The type of information we collect depends on how you interact with our Services.

A. Information You Provide Directly

When you place an order, create an account, contact us or use our services, we may collect:

• Your full name.
• Billing and delivery addresses.
• Email address and telephone number.
• Order details, purchased products, quantities and prices.
• Payment status and transaction references.
• Bicycle model, frame size, serial number and warranty registration details, where applicable.
• Information you provide when requesting repairs, servicing, returns, exchanges or after-sales support.
• Communications, feedback and other information you voluntarily provide to us.

Please do not send us unnecessary sensitive personal information.

B. Payment Information

Payments made through our website may be processed by Shopify Payments, where available, or other third-party payment service providers offered at checkout.

We generally receive transaction confirmations, payment status and relevant transaction references. Full payment card details are handled by the relevant payment processor and are not intentionally stored by London Bikes unless specifically required and lawfully permitted.

Your payment information is subject to the privacy and security practices of the applicable payment provider.

C. Information Collected Automatically

When you browse our website, we and our service providers may automatically collect certain technical and usage information, including:

• IP address and approximate location derived from it.
• Browser type, device type and operating system.
• Pages viewed, products viewed and links clicked.
• Referral sources and interactions with our website.
• Session information, cookies and similar tracking technologies.

We use this information to operate our website, improve customer experience, protect against fraud and understand website performance, subject to applicable consent requirements.

D. Information from Third Parties

We may receive relevant information from Shopify, payment processors, delivery companies, analytics providers, advertising platforms and other service providers involved in operating our business.

We may also receive information when you interact with us through social media or other customer communication channels.

3. How We Use Your Personal Information

We use personal information for the following purposes:

• Order processing: To accept, confirm, process and fulfil purchases.
• Delivery: To arrange shipping, delivery, collection and order tracking.
• Customer service: To respond to enquiries and assist with complaints, returns and exchanges.
• Warranty and servicing: To register eligible bicycle warranties, maintain relevant service records and provide after-sales support.
• Payments and fraud prevention: To process transactions, verify payments and detect suspicious activity.
• Account management: To manage customer accounts and order histories, where applicable.
• Website operations: To maintain, troubleshoot, secure and improve our online store.
• Legal compliance: To maintain invoices, transaction records and other information required by applicable laws and lawful authorities.
• Marketing: To send promotional emails, SMS messages or other marketing communications only where permitted by applicable law and, where required, with your consent.
• Business administration: To maintain appropriate financial, operational and customer service records.

We will not use your personal information for purposes that are incompatible with the purposes explained in this Policy unless permitted by applicable law.

4. Legal Grounds for Processing

Where applicable, we process personal information on one or more of the following grounds:

• Your consent.
• The steps necessary to enter into or perform a contract with you, such as fulfilling an order.
• Compliance with legal obligations.
• The establishment, exercise or defence of legal claims.
• Other grounds permitted under applicable UAE law.

Where processing relies on your consent, you may withdraw that consent, subject to applicable legal requirements. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support essential store functions and, where applicable, analytics and advertising.

These technologies may be used to:

• Keep products in your shopping cart.
• Remember relevant website preferences.
• Support secure checkout and fraud prevention.
• Understand website traffic and performance.
• Measure marketing effectiveness and personalise advertising, where enabled and legally permitted.

You can manage cookies through your browser settings and any cookie preference tools provided on our website. Disabling certain cookies may affect website functionality.

Where consent is required for non-essential cookies or tracking technologies, we will seek consent before activating them.

6. How We Share Personal Information

We may share personal information with the following categories of recipients when necessary for the purposes described in this Policy:

Shopify: Our online store is hosted on Shopify, which provides the e-commerce infrastructure and related services.

Payment providers: To process payments, verify transactions and prevent fraud.

Delivery and logistics providers: To deliver your orders and facilitate returns or collections.

Technology and service providers: To support website hosting, customer support, security, analytics, communications and business operations.

Marketing providers: To manage permitted marketing campaigns and measure their effectiveness, subject to applicable law and consent requirements.

Professional advisers: Such as legal, accounting and audit professionals where reasonably necessary.

Authorities and other parties: Where disclosure is required by law, a lawful order or regulatory obligation, or is otherwise permitted under applicable law.

We require appropriate safeguards from service providers handling personal information on our behalf, as applicable. We do not sell your personal information in exchange for money.

7. International Transfers of Information

Some of our service providers, including Shopify and other technology providers, may process or store personal information outside the UAE.

Where personal information is transferred internationally, we will take the measures required by applicable UAE law, including applicable requirements relating to the destination country, recipient and safeguards for protecting personal information.

Information processed in another country may be subject to the laws applicable in that country.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including fulfilling orders, providing customer support, maintaining warranty and service records, resolving disputes and complying with legal obligations.

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer required, we will take appropriate steps to delete it or anonymise it, subject to any lawful retention obligations and technical limitations.

9. How We Protect Your Information

We use reasonable technical, organisational and administrative measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

These measures may include access controls, secure service providers and appropriate security procedures.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure. You should use secure devices and avoid sending payment credentials or other sensitive information through unsecured communication channels.

Where required by applicable law, we will address personal data breaches and notify the relevant authorities or affected individuals in accordance with applicable requirements.

10. Your Privacy Rights

Subject to applicable UAE law and any relevant legal exceptions, you may have the right to:

• Request information about whether we process your personal information.
• Request access to your personal information and obtain a copy where applicable.
• Request correction or updating of inaccurate or incomplete information.
• Request deletion of personal information where the legal conditions for deletion are met.
• Request restriction of or cessation of processing in circumstances provided by law.
• Withdraw consent where processing is based on consent.
• Object to certain processing activities where permitted by law.
• Request information about relevant processing or transfers, as provided by applicable law.
• Lodge a complaint with the competent UAE authority where you believe your privacy rights have been violated.

To exercise a right, please contact us using the details in Section 1. We may need to verify your identity before responding.

We will handle requests within the applicable legal time limits. Certain information may need to be retained where required by law or necessary to establish, exercise or defend legal claims.

11. Marketing Communications

We may send promotional communications about bicycles, cycling accessories, new arrivals, offers and London Bikes services where permitted by applicable law.

Where consent is required, we will obtain it before sending marketing communications. You can unsubscribe from promotional emails using the unsubscribe link in the email or contact us to request that your marketing preferences be updated.

You may also opt out of promotional SMS messages through the instructions provided in the message, where available.

Even if you opt out of marketing, we may still contact you about an existing order, delivery, payment, warranty, safety issue or customer service request.

We will handle customer information used for marketing in accordance with applicable UAE consumer protection and data protection requirements.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms or other external services.

These third parties operate under their own privacy policies and terms. London Bikes is not responsible for the privacy practices of third-party websites that we do not control.

We encourage you to review their privacy policies before providing personal information to them.

13. Children’s Privacy

Our online store is intended for general customers and is not specifically directed at children.

We do not knowingly collect children’s personal information in circumstances where doing so would violate applicable law. Where parental or guardian authorisation is required, we will follow the applicable legal requirements.

If you believe a child has provided personal information to us unlawfully, please contact us so that we can review the matter and take appropriate action.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, service providers or applicable laws.

The updated version will be published on this page with a revised “Last updated” date. Where required by law, we will provide additional notice or obtain consent before implementing relevant changes.

We encourage you to review this page periodically.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights or have a concern about how your personal information is handled, please contact:

London Bikes
Website: https://www.londonbikes.ae
Legal business name: [Insert full licensed company name]
Registered business address: [Insert registered address]
Email: [Insert official contact email]
Telephone: [Insert official business telephone number]

We will review your request and respond in accordance with applicable UAE law.

This Privacy Policy is intended to describe London Bikes’ privacy practices and support compliance with applicable UAE requirements. It should be reviewed against your actual Shopify configuration, licensed business entity, payment and marketing services, and any sector-specific or free-zone rules that apply before publication.